Brazil

Understanding the diversity of Brazilian society and the unique values and attitudes of

their citizens will help you develop better relationships and do business more successfully with your Brazilian colleagues.

Family – Brazil is a collectivist society which places family at the centre of its social structure. Families in Brazil tend to be large and close-knit, providing members security and connections. The importance of family is also evident in Brazilian business culture where often family members will often be found working for the same company, either family owned or otherwise.

Relationships – Similar to the importance placed on family, Brazilians depend heavily on relationships with others. It is essential therefore to spend the time getting to know your Brazilian counterparts, both personally and professionally. Knowing the right people will also help minimize any frustrations you might experience doing business in Brazil.

Time – Time in Brazil is approached in a very relaxed and flexible manner. Punctuality and precise plans are not common. Brazilians tend to live life at a slower pace, and this carries over into business which can result in negotiations taking much longer than you are used to. Meetings are also often delayed or cancelled without any prior warning.